NYE Magazine – 2008 to 2012
NYE is an iconic and well known brand owned by NYE. During the period from 2008 to 2012 the NYE Magazine was a staple of the Melbourne streets from late November and thru December each year. Starting at just 8 pages in 2008 by the final year it was 32 pages and full colour.
The NYE Magazine was a FREE magazine aimed as a street publication around Melbourne and for general distribution. It was like a fanzine that contained content relevant to New Year’s Eve. It was a high quality print item making it highly attractive and desirable.
Launched in Melbourne in 2008 the NYE Magazine went from 8 pages in the first year to 32 full colour pages in 2012 with a distribution of over 100,000 copies. Each year the venue positions in the Mag were sold out.
The original plan was to release editions in each of the major Australian capital cities. eg. NYE Melbourne Edition. And that each magazine would have material on New Year’s Eve for and around that location. In 2013 we decided to rethink that strategy as Media majors were pulling out of the print insert media. Instead we moved our efforts and material to the online publishing for NYE.com.au and NewYearsEve.com.au.